女性消費者於線上購買泳裝意願之研究：以綠色知覺價值為中介效果 The Mediating Effect of Green Perceived Value on The Relationship Between Perceived Risk and Online Swimsuit Purchase Intention among Female Consumer

2025-10-31
紡織刊物-紡織綜合研究期刊
黃才芸、鄭志富國立臺灣師範大學體育與運動科學系、曾國峰國立臺灣師範大學運動休閒與餐旅管理研究所

摘要：本研究主要探討女性消費者於網路購買泳裝時，對具有綠色價值之泳裝的購買意願與其對知覺風險與購買意願之中介效果。本研究採用問卷調查法，透過社群平台進行立意抽樣，有效樣本394份，並透過偏最小平方結構方程模型進行分析。研究結果證實，女性消費者於線上購買泳裝時，知覺風險與綠色知覺價值皆會影響她們的購買意願；再者，由綠色知覺價值的中介效果可知，女性於線上挑選泳裝時，具有綠色環保功能的商品，使消費者有.....

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女性消費者於線上購買泳裝意願之研究：以綠色知覺價值為中介效果 The Mediating Effect of Green Perceived Value on The Relationship Between Perceived Risk and Online Swimsuit Purchase Intention among Female Consumer

媽寶行為覺知對時尚設計系學生動手做態度與實作課程興趣之相關研究 Helicopter Parenting Relevant to Fashion Design Student's Hands-On Making Attitude and Practice Course Interest

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初探正念、價格及品質因素對大學生可持續性服裝消費的影響 An Exploratory Study on The Effects of Mindfulness, Price, and Quality on College Students’ Sustainable Fashion Consumption

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透過「層級管理」概念踐行「零浪費設計」以「Geometric Game」永續針織服裝設計為例 Implementing "Zero Waste Design" through The Concept of "Hierarchical Management" - Taking "Geometric Game" Sustainable Knitted Clothing Design as An Example

實用性與時尚性：漸凍人的外出服裝設計 Practicality and Fashion: Designing Outwear for Motor Neuron Patients

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紡織刊物

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