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探討服飾產品永續標章認知對購買意願之影響：以消費者態度為中介變數 The Impact of Sustainability Label Awareness on Purchase Intention for Apparel Products: The Mediating Role of Consumer Attitude

男裝零售銷售預測採用自適應移動平均法：來自精品與百貨通路的證據 Sales Forecasting for Menswear Retail Using Adaptive Moving Average: Evidence from Boutique and Department Store Channels

品牌視覺意象攝影與品牌定位關聯之探討－以PRAXES服裝設計品牌意象攝影為例 Exploring the Relationship between Brand Visual Image Photography and Brand Positioning: A Case Study of PRAXES Fashion Design Brand Image Photography

美加地區文獻資料庫的維度轉換與樣衣評估研究 Research on Dimensional Transformation and Garment Sample Evaluation via Bibliographic Database
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探討服飾產品永續標章認知對購買意願之影響：以消費者態度為中介變數 The Impact of Sustainability Label Awareness on Purchase Intention for Apparel Products: The Mediating Role of Consumer Attitude

2026-07-31
紡織刊物-紡織綜合研究期刊
范氏美花、尤政平、楊琇如天主教輔仁大學織品服裝學系

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摘要：本研究探討服飾產品之永續標章認知對購買意願之影響，並檢驗消費者態度之中介效果。研究採線上問卷調查法，共回收194份有效樣本，並透過PROCESS Model 4進行中介效果分析。結果顯示，永續標章認知對消費者態度與購買意願均具顯著正向影響；消費者態度在永續標章認知與購買意願之間扮演部分中介角色。此外，直接效果與間接效果對總效果之貢獻幾乎相當，顯示消費者在面對永續產品時，存在理性評估與直覺捷.....

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探討服飾產品永續標章認知對購買意願之影響：以消費者態度為中介變數 The Impact of Sustainability Label Awareness on Purchase Intention for Apparel Products: The Mediating Role of Consumer Attitude

男裝零售銷售預測採用自適應移動平均法：來自精品與百貨通路的證據 Sales Forecasting for Menswear Retail Using Adaptive Moving Average: Evidence from Boutique and Department Store Channels

品牌視覺意象攝影與品牌定位關聯之探討－以PRAXES服裝設計品牌意象攝影為例 Exploring the Relationship between Brand Visual Image Photography and Brand Positioning: A Case Study of PRAXES Fashion Design Brand Image Photography

美加地區文獻資料庫的維度轉換與樣衣評估研究 Research on Dimensional Transformation and Garment Sample Evaluation via Bibliographic Database

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探討服飾產品永續標章認知對購買意願之影響：以消費者態度為中介變數 The Impact of Sustainability Label Awareness on Purchase Intention for Apparel Products: The Mediating Role of Consumer Attitude

二手服飾店體驗價值、品牌信任與購買意願之影響 The Impact of Secondhand Clothing Store Experiential Value, Brand Trust, and Purchase Intent

品牌認知、來源可信度對聯合品牌態度與品牌信任影響之研究—以服飾品牌為例 The Effect of Brand Awareness, Source Credibility on Attitude Towards Co-brand and Brand Trust—The Case of Apparel Brand

以整合型科技接受模式探討網紅行銷媒合平台持續使用意願之研究 Applying the UTAUT Model to Continuous Usage Intention of Influencer Matching Platform

休閒動機、體驗價值對手作課程滿意度之影響 - 以南部樂齡族群為例 The Influence of Leisure Motivation and Experience Value on Handmade Courses Satisfaction – Taking The Southern Aged Group As An Example

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探討服飾產品永續標章認知對購買意願之影響：以消費者態度為中介變數 The Impact of Sustainability Label Awareness on Purchase Intention for Apparel Products: The Mediating Role of Consumer Attitude

男裝零售銷售預測採用自適應移動平均法：來自精品與百貨通路的證據 Sales Forecasting for Menswear Retail Using Adaptive Moving Average: Evidence from Boutique and Department Store Channels

品牌視覺意象攝影與品牌定位關聯之探討－以PRAXES服裝設計品牌意象攝影為例 Exploring the Relationship between Brand Visual Image Photography and Brand Positioning: A Case Study of PRAXES Fashion Design Brand Image Photography

美加地區文獻資料庫的維度轉換與樣衣評估研究 Research on Dimensional Transformation and Garment Sample Evaluation via Bibliographic Database

影像庫

紡織刊物

Digifab

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男裝零售銷售預測採用自適應移動平均法：來自精品與百貨通路的證據 Sales Forecasting for Menswear Retail Using Adaptive Moving Average: Evidence from Boutique and Department Store Channels

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二手服飾店體驗價值、品牌信任與購買意願之影響 The Impact of Secondhand Clothing Store Experiential Value, Brand Trust, and Purchase Intent

品牌認知、來源可信度對聯合品牌態度與品牌信任影響之研究—以服飾品牌為例 The Effect of Brand Awareness, Source Credibility on Attitude Towards Co-brand and Brand Trust—The Case of Apparel Brand

以整合型科技接受模式探討網紅行銷媒合平台持續使用意願之研究 Applying the UTAUT Model to Continuous Usage Intention of Influencer Matching Platform

休閒動機、體驗價值對手作課程滿意度之影響 - 以南部樂齡族群為例 The Influence of Leisure Motivation and Experience Value on Handmade Courses Satisfaction – Taking The Southern Aged Group As An Example