2010-Digital Printing Dresses Up Couture Fashion for Michael Angel

Digital Printing Dresses Up Couture Fashion for Michael Angel

Danielle Locastro, First2Print


Introduction

Delivering consistent custom creativity is what couture fashion designer Michael Angel
does best. Michael Angel is a collection with a strong signature image that remains
focused on a consistent and recognizable look. For the past four seasons, Michael turned
to First2Print to make his colorful art come to life for the runway and retail.
Unlike traditional mills which have a minimum yardage and long turnaround time frames,
First2Print can deliver yardage in just days. And it was just days, in fact about three
weeks, in which the entire concept for a season comes to life—from idea, to drawings, to
digital files of engineered panels, to printer, to sewing machine—takes place during the
Michael Angel project.