2009-智財權產業創新所扮演的角色

智財權產業創新所扮演的角色

佘日新
國立暨南國際大學管理學院


簡報大綱
Heightened Competition
– More and more enterprises producing
goods performing the same function
– Consumers increasingly powerful and
demanding
– What makes the goods of one enterprise
different to those of others
–Why should I buy your product?